Monday, April 22- Friday, April 26 working on your final advertising project

Monday, April 22- Thursday, April 25 Time to work on your final projects

Were you absent on the Friday before break? You need to make up you production techniques quiz NOW.

Below you will find a copy of the summative (final assessment) for our advertising unit, which we went over before break.  You will have had two weeks to complete this. The project is due this Friday. Any material received after this time is worth 50 points. 

Summative assessment on advertising: Your Commericial.

Everyone is required to create a commercial that will be presented to the class.

DETAILS:

1. You may use anyone you wish in the commercial; this includes classmates, school mates and family or the "man on the street."

2. Your commercial may be live or filmed. 

3. You may advertise a product of your choice, or create your own product.

4. The length of your commercial should be approximately 1 minute. (up to 10 seconds over is fine, at which point you will lose 10 points.)

5. The material should be memorized. No script; however, to ad lib is fine.

6. Be creative. This project has great flexibility. You are demonstrating your understanding of how to persuade someone to buy a product or a concept. Avoid vulgarity.

ALL PROJECTS ARE DUE ON Friday, April 26. You have the break and four

 class days following.

You may send this material along early, if so wish.  

Make sure I have received the link to open your 

commercial. Although we obviously will not get to view

 them all on Friday, I must have received ALL the 

information by then.

What exactly are you turning in on 

Friday, April 26?

1. A script. (This should include written descriptions of 

character, setting, dialogue and all production details. 

Do not be overly concerned with formatting.

2. An analysis paragraph of a minimum of 200 words that explains what and how you used two persuasive techniques and details of your target demographic Make specific references to your commercial as textual evidence.

3. Reflection: An analysis paragraph of at least 200 words that addresses the process  (production techniques) and obstacles you might have encountered and what worked well. How might you have changed the experience? 

 How shall the assignment be graded?

Two written grades: 

1) Numerals 1 through 3 are worth 33 % each for a total of 100 points. (yes, I know that's not exactly accurate)

                     Material turned in after Friday, April 26 are worth only 50 points. (note this is a half day for periods 5-9).

2) Commercial:  75/ 85 / 95 grading.

                           1. on time

                           2. adheres to 60 second rule

                  3. incorporates the two persuasive techniques

                  4.   demonstrates the use of three production                           techniques  

               5. if live, is memorized and performed to speech performance standards.

               

      Again, what written work are you turning in again on

 Friday, April 26?     

What else is needed by the 26th?

 A link sent to me of your commericial.     

1.Script: character, setting, dialogue and all production details (check the list from the blog. written out. (correct language conventions apply)

2 Persuasive Technique Paragraph: A well-written and supported paragraph explaining what two persuasive techniques you used and how they manifest themselves specifically in your commercial. (correct language conventions apply)

3.Reflection paragraph: how close did you come to achieving your goal? What obstacles did you encounter?

*******************************************************************************************
Script exemplar

CAMPBELL'S SOUP

INT. KITCHEN - DAY

     TEEN GIRL is in the kitchen of her

 home looking for a quick meal

to prepare for herself.

TEEN GIRL

(Ignites bottom left eye on stove after three clicks)

Ugh, I have so much to do in so little time, and I’m hungry.

<WALKS OUT OF CAMERA>

CAMERA PANS LEFT
(Looks in cabinet for quick snack, grabs can of Campbell’s Soup)

CAMERA FOLLOWS TEEN GIRL EVERY MOVE

(ILL GIRL coughs in background. TEEN GIRL looks up to listen.)

Looks like I won’t just be cooking for myself today. Meal for two coming right up. (Reads label and follows instructions on can). 1 can of water, stir, umm okay.

Starts to stir soup.

CAMERA BEHIND TEEN GIRL

Grabs two bowls, pours soup in bowl. Grabs bowl and begins to walk away.

FADE OUT

INT. STAIRWELL - DAY

TEEN GIRL is walking up the

stairs with a bowl in each hand

for her and her sister.

INT.-BEDROOM-DAY

     As TEEN GIRL walks in the room

to cater to her ill sister, ILL GIRL

sits up to grab the soup. They both

enjoy what was prepared.

FADE OUT
     ‘30 MINUTES LATER’ appears on screen with timer ending.

FADE OUT

EXT.-PLAYGROUND-DAY

     ILL GIRL has recovered from her

common cold and is enjoying her time

 outside with other children at a

 nearby playground.

MAN V.O

 Mm’ good

THE END