Thursday, April 11 slogans

Weather (ah spring)

The late, great Prince once recorded a song called, "Sometimes It Snows in April." Well, that time is now in the Midwest, where a big spring storm is dumping heavy snow and producing blizzard conditions. At least 12 states are under storm warnings, but the brunt of it will be felt today in the Dakotas and Minnesota. South Dakota could get hit with 30 inches of snow as the storm makes its way into Canada

REMEMBER: tomorrow you have the matching production techniques quiz

Slogans in Advertising

When well-used and oft-repeated, a slogan can become part of the fabric of a brand. But how do you build a strong connection between a slogan and a brand?  It's not simply a matter of tacking a slogan onto an ad, because an ad with a slogan isn't necessarily more effective than an ad without one.  A slogan is merely an end-line or sign-off to an ad is unlikely to make a contribution to the success of either the advertising or the brand; the creative slogan must integrate the brand and slogan in such a way that the slogan can strengthen branding or have some other effect.

Guidelines To Create Great Slogan

1. Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it.
2. Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
3. Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.
4. Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan.
5. Keep it simple. Use proven words and short keywords. One word is usually not enough.

Assignment: open a word document and label the brand associated with the slogan. Some you might have to research, but try first.  Each is worth 2 points (up to 114).  Due by the end of class.  (Extensions until midnight  for those pre-approved only)

Send along: have fun!

1. Think big

2. Think small

3. Push button publishing

4. Beauty outside. Beast inside

5. American by birth. Rebel by choice

6. Between love and madness lies obsession

7. Don't be evil

8. Outwit Outplay Outlast

9. See what we mean

10. Save money. Live better

11. If you want to impress someone, put them on your Black List

12. We sell more cars than Ford, Chrysler, Chevrolet and Buick combined

13. I am what I am

14. Innovation

15. A mind is a terrible thing to waste

16. The customer is always and completely right.

17. When there is no tomorrow

18. At the heart of the image

19. The greatest tragedy is indifference

20. Live in your world. Play in ours.

21. There is no substitute

22. The happiest place on earth

23. For the men in charge of change

24. Pleasing people the world over'

25. Stronger than dirt

26. Impossible is nothing

27. Pleasure is the path to joy

28. Let your fingers do the walking

29. Solutions for a small planet

30. Because life's complicated enough

31. Share moments. Share life..

32. I'm lovin it

33. When you care to send the very best.

34. A diamond is forever

35. Quality never goes out of style

36. Just do it

37. Connecting people

38. Success. It's a Mind Game.

39. Make believe

40. Expand your mind, change your world!

41. Eat fresh

42. Your vision, Our Future

43. Make the most of now

44. Good to the last drop

45. Does she...or doesn't she?

46. Power, beauty and soul

47. Have it your way.

48. It's everywhere you want to be

49. Twist the cap to refreshment

50. Melts in your mouth, not in your hands

51. Reach out and touch someone.

52. Finger lickin' good.

53. Because you're worth it.

54. Fly the friendly sky.

55. Be stupid.

56. Buy it. Sell it. Love it.

57. Keeps going and going and going.